I广州生鲜电子商务的发展现状与对策研究——以乐家公司为例 [摘 要]近几年来，“互联网+”作为新理念，正以前所未有的速度高速发展，已经成为商家增强竞争力，高效资源配置的经营理念之一。广州作为全国的一线城市，其电子商务实务居全国第四，依靠优越的电子商务环境和国家对“互联网+农业”经济高度支持的政策，借助当今迅速发展的电子商务平台实现生鲜经济的转型和高速发展。对广州发展线上生鲜产业运营的现状分析和战略部署，就广州该领域所呈现出的弊端进行研究，分析其中存在的几大问题，并以广州乐家生鲜公司为例探求电子商务在生鲜行业领域所发挥的作用效果，并对广州地区的生鲜电商企业的预期战略规划提出可行性建议。[关键字]电子商务；生鲜电商；广州生鲜；“互联网+”A Study on the Status Quo and Countermeasures of Guangzhou Agricultural product Industry Developing E-commerceAbstract：In recent years, "Internet +" as a new concept, is developing at an unprecedented speed, has become one of the business concepts of enhancing competitiveness and efficient resource allocation. As the first-tier city in the country, Guangzhou has the fourth largest e-commerce practice in the country. It IIrelies on a superior e-commerce environment and the state's highly supportive policy of “Internet + agriculture” to realize the transformation of agricultural products economy with the rapid development of e-commerce platform. rapid development. The current situation and countermeasures of developing agricultural products e-commerce in Guangzhou mainly discuss the problems existing in the development of agricultural products in Guangzhou, analyze the major problems, and analyze the impact of e-commerce on Guangzhou's agricultural products industry with Guangzhou Baiyun Company as an example. Finally, it puts forward feasible suggestions for the development of agricultural products and electricity in Guangzhou. Keywords: E-commerce; "Internet +"; Guangzhou agricul...
