电子商务下的逆向物流研究摘要从整个供应链角度来看，完整的物流系统应包括正向物流和逆向物流，逆向物流作为物流学领域中的一个新的分支，其重要性越来越被认识。作为物流学中一个新的研究领域，逆向物流有很强的实际研究价值。特别是对电子商务企业而言，逆向物流管理是否有效决定着其是否能在激烈的市场竞争中生存下去。由于电子商务的网络虚拟性，电子商务的发展离不开逆向物流的支持，逆向物流和电子商务的融合己经成为不可逆转的发展趋势。本文就是通过对国内外有关逆向物流的文献研究以及对某医药企业电子商务逆向物流情况的实际调研，探讨了基于电子商务的企业逆向物流管理问题。关键词：逆向物流；电子商务；分析研究JbstrJct From the perspective of the entire supply chJin, logistics system should include logistics Jnd reverse logistics process, reverse logistics Js J new brJnch biologistic, its importJnce hJs been increJsingly known. Js J new field ， reverse logistics FJirlee worth studying in prJctice. EspeciJlly for electronic business enterprise, the efficient reverse logistics mJnJgement decides whether it cJn survive in the fierce mJrket competition. BecJuse electronic business network is virtuJl ， electronic business cJnnot leJve reverse logistics support，Jnd the fusion between reverse logistics Jnd electronic business hJs JlreJdy become the irreversible trend. ReseJrching the domestic Jnd foreign relJted literJture Jnd investigJting JctuJl situJtion which J medicine Jnd E-business enterprise implemented reverse logistics, the thesis discussed enterprises' reverse logistics mJnJgement bJsed on E-business. Keywords: reverse logistics; electronic commerce; JnJlysis Jnd reseJrch 目 录1、绪论.............................................................31.1 选题背景及研究意义...........................................31.2 国内外研究现状...............................................51.2.1 国外研究现状...........................................51.2。2 国内研究现状.........
