I几种典型的跨境电商平台运作模式比较研究内 容 摘 要在世界经济走向全球化的过程中，中国的跨境电商企业受到了海外跨境电商市场的强烈竞争冲击。在如今经济全球化的发展情况，出口企业想要在海外市场有所竞争空间，必须选择合适的运营管理模式，增加对客户的市场忠诚度，提高其竞争力。因此对于跨境电商出口企业在海外出口的运营管理模式的深入研究对跨境电商企业出口决策的正确制定和发展具有重要的现实意义。本文共分为三个主要部分：第一部分阐述研究背景和国内外发展状况；第二部分重点分析了跨境电商平台，以 AIibaba.com 和 Amazon Business 为例，出口企业在海外出口的运营管理模式发展中存在的优势和问题；第三部分重点提出跨境电商企业出口运营管理模式的整体优化和发展策略，以期能够为跨境电商的深化产业发展和促进出口电商企业运营管理模式的优化和发展提供一些新的法径思路和意见。关键词：跨境电商；模式；比较 IIComparative study of several typical cross-border e-commerce platforms AbstractIn the process of globalization of the world economy, local cross-border e-commerce enterprises have also been hit by strong competition in the overseas cross-border e-commerce market. In this situation of globalization, if export enterprises want to have a place in overseas markets, they must choose the appropriate operation management mode, increase market loyalty to customers and improve their competitiveness. Therefore, the in-depth study on the operation and management mode of cross-border e-commerce export enterprises in overseas export has important practical significance for the correct formulation and development of export decisions of cross-border e-commerce enterprises. This paper is divided into three main parts: the first part expounds the basic mode of operation and management of cross-border e-commerce enterprises' export; The second part focuses on the advantages and problems of cross-border e-commerce export enterprises in the development of overseas export ope...
