泉州市鞋业跨境电商的发展现状及对策分析摘要 随着经济全球化的不断深化以及电子商务的不断发展，我国对外贸易出现了一种新型的方式，即跨境电商，由于跨境电商在我国出现时间较短，尚处于摸索阶段，存在一定的问题。本文以泉州市鞋业跨境电商为对象，探析其存在的问题并提出相应意见与建议。论文首先介绍了相关的概念及理论，为本文研究奠定理论基础；其次从供应商、跨境电商平台以及配套服务体系三方面详细描述泉州市鞋业跨境电商的发展现状；再次表明泉州鞋业实施跨境电商的必要性；接着指出泉州鞋业实施跨境电商的存在问题及成因；最后从企业层面与政府层面提出泉州鞋业实施跨境电商的对策，进行总结。希望本文的研究可以为泉州市鞋业企业开展跨境电商活动提供一些借鉴，从而促进泉州市鞋业跨境电商的发展。关键词：泉州市；鞋业；外贸企业；跨境电商Abstract With the deepening of economic globalization and the continuous development of e-commerce, China's foreign trade has emerged a new way, namely cross-border electricity providers, cross-border business in China due to a shorter time, is still in the exploratory stage, A certain problem. In this paper, Quanzhou footwear cross-border business for the object, to explore the existence of the problems and put forward the corresponding comments and suggestions. Secondly, it introduces the development status quo of Quanzhou footwear cross-border electricity supplier from three aspects: supplier, cross-border electricity supplier platform and supporting service system; secondly, it shows that Quanzhou is the first- And then points out the problems and causes of the implementation of cross-border electricity supplier in Quanzhou shoe industry. Finally, it puts forward the countermeasure of Quanzhou Shoe Industry to carry out cross-border electricity supplier from the enterprise level and government level. It is hoped that the research of this paper can provide some reference for Quanzhou footwear enterprises to carry...
