摘 要近年来 ,在互联网的高速发展下,我国网络视频网站发展迅猛,成为互联网业务的重要组成部分。在线视频市场规模虽然不断壮大发展,但是视频网站却是年年亏损,无法实现利润营收。传统广告收入的单一盈利模式不足以支撑网站的健康发展。基于自身盈利的需要,丰富开拓视频付费业务是网站商的当务之急。视频网站要想实现持续健康发展,构造良好的盈利模式实现盈利是非常重要的。而爱奇艺与腾讯视频作为国内第一梯队的视频网站,具有典型性和探究意义。文章以爱奇艺和腾讯视频为探究对象。探究分析当前国内视频网站的主要盈利模式与发展策略。本文系运用文献资料与统计分析法方法进行的专题探究分析。全文分五个部分:首先(第一部分)分析爱奇艺与腾讯视频的目前发展现状。其次(第二部分),先对双方企业的盈利模式进行对比说明,然后从盈利模式框架上对爱奇艺与腾讯视频进行盈利点的比较与探究数据分析,形成探究学习。最后,是提出视频网站目前的问题,针对目前问题并结合双方主要盈利手段提出优化分析建议。本文主要创新体现在本文主要创新体现在从数据分析出发,分析视频网站的盈利途径与用户体验之间所产生的实际效益性、可持续发展性。并且结合电子商务思维对商业发展模式建议,希望能使视频行业更好地发展,回馈于大众用户。关键词:视频网站 盈利模式 爱奇艺 腾讯视频 IABSTRACT. In recent years, with the rapid development of the Internet, China's online video websites have developed rapidly and become an important part of the Internet business. Although the size of the online video market continues to grow, video websites are losing money every year and cannot achieve profitable revenue. The single profit model of traditional advertising revenue is not enough to support the healthy development of the website. Based on the needs of its own profit, it is a top priority for website providers to develop video payment services. For video websites to achieve sustainable and healthy development, it is very important to construct a good profit model to achieve profitability. And iQiyi and Tencent Video, as the first echelon video webs...