摘 要大数据时代的到来为各行各业带来新的思维方式,广东省保险业的发展也紧跟时代潮流的步伐加入大数据的队列中。本文主要分析大数据的发展对于广东省保险业的影响,从而为广东省保险业发展提供强有力的发展建议,同时为政府颁布政策、营造良好的广东省保险业发展环境而共同努力。本文运用了文献资料法、案例分析法等方法探析广东保险业在大数据环境下的发展情况。根据查阅相关文献资料和对课题的研究分析,本文主要分为三部分来探讨广东保险业在大数据背景下的发展情况。首先,阐明了大数据的发展对广东保险业的发展所带来的影响。其次,探析在大数据背景下广东省保险业发展存在的主要问题。最后,根据广东保险业所存在的问题提出相应的对策,从而促进广东保险业健康可持续地发展。关键词:大数据 广东省保险业 优化发展 IABSTRACTThe arrival of the era of big data brings new ways of thinking to all walks of life. The development of Guangdong insurance industry also follows the pace of the times and joins the queue of big data in this paper, we analysis the development of the large data of the queue for the influence of the insurance industry in order to develop the insurance industry in the province of Guangdong, the government has formulated policies and created a good environment for the development of the insurance sector in the province of Guangdong. In the big data environment, through literature statistics and repair, statistical analysis of the development of the insurance industry in Guangdong Province. Main Department of literature database and literature database analysis: Guangdong insurance industry development research institute.First of all, it analyzes the impact of the development of big data on the development of Guangdong's insurance industry. Secondly, it analyzes the main problems in the development of insurance industry in Guangdong Province under the background of big data. Finally, in view of the problems of Guangdong i...