本科论文目 录摘 要..............................................................................................................IAbstract.........................................................................................................II引 言.............................................................................................................11 鼎捷软件公司现状....................................................................................31.1 公司简介.........................................................................................31.2 公司现状.........................................................................................41.3 销售模式.........................................................................................62 鼎捷软件公司电话营销存在的问题........................................................72.1 目标客户定位不准确.....................................................................72.2 数据库不精确.................................................................................72.3 人员流动性较大.............................................................................82.4 营销择时不合理.............................................................................93 鼎捷软件公司电话营销问题的对策......................................................103.1 细分客户.......................................................................................103.2 规范数据库录入...........................................................................103.3 完善员工薪酬培训体系...............................................................113.4 营销时间合理化...........................................................................12结 论...........................................................................................................14致 谢...........................................................................................................17本科论文摘 要电话营销,是一种销售模式,它...