摘 要体育特色小镇的建立有助于丰富我国经济发展模式,促进经济的发展,是以打造独具特色的体育项目为基础,与小镇文化相结合,发展体育行业,实现全民健身的新潮,集旅游、运动、健身、休闲、养老为一体的区域建设。福建省为响应国家的号召积极建设体育特色小镇,并将体育特色小镇的建设作为本省经济发展的重要部分。经过调查对定海湾山海运动小镇的了解和分析,发现海湾山海运动小镇的现状仍处于建设初期,在建设过程中还存在很多不足,比如周边配套设施不足、 项目吸引力不足、季节变化影响严重,不利于持续发展;在分析问题的基础上结合调查。提出了确立战略目标,明确发展定位。结合区位优势合理布局产业。中西结合,稳步发展,社会融资,合力打造的建设定海湾山海运动小镇对策与建议,为定海湾山海小镇的发展提供一定的指导意义。关键词:体育管理;体育产业;体育特色小镇;产业布局AbstractThe establishment of small towns with sports characteristics is conducive to enriching China's economic development model and promoting economic development. It is a regional construction that integrates tourism, sports, fitness, leisure and old-age care based on the creation of unique sports events and the combination of small town culture, the development of sports industry and the realization of the new trend of nationwide fitness. In response to the call of the state, Fujian Province has been actively building sports characteristic towns and has made the construction of sports characteristic towns an important part of the province's economic development. After investigation and analysis of Dinghai Shanhai Sports Town, it is found that the current situation of the town is still at the initial stage of construction, and there are still many deficiencies in the construction process, such as insufficient peripheral supporting facilities, insufficient attraction of the project, and serious influence of seasonal changes, which are not conducive to sustainable development. On the...