抖音短视频平台的健康传播研究摘要：健康传播对于普及大众健康知识、提高居民健康素养水平、促进国家发展具有重要的作用。新媒体时代，抖音短视频作为新的健康信息传播渠道，更新了人们获得信息的方式。本文以抖音短视频平台健康传播为研究对象，对抖音短视频的健康传播主体、受众、传播符号、传播效果进行系统分析，最后对抖音短视频平台健康传播提出相关的改进措施。研究认为，抖音短视频健康传播在账号主体、内容可信度、形式以及健康传播观念的普及方面还存在一定的问题，我们需要通过加强健康类账号审核力度、加强内容创新，树立人本观念、加强形式创新，兼顾医学与特色等来改善抖音短视频的健康传播，共同建设健康价值共同体。关键词：抖音短视频；健康传播；传播效果；Research on health communication of tiktok short video platform1Abstract: Health communication plays an important role in popularizing public health knowledge.improving residents' health literacy and promoting national development. In the new media age, tiktok short video as a new channel for health information transmission has updated the way people get information. Tiktok health communication is the research object. This paper systematically analyzes the health communication main body, audience, communication symbols and communication effect of the short video, and finally puts forward some improvement measures for the health communication of the short video platform.Tiktok is still facing some problems in the account subjects, content credibility, form and the spread of health communication concept. We need to strengthen the health account checking, strengthen content innovation, establish humanistic concept, strengthen the form innovation, and take into account the medical and characteristic to improve the health communication of the short video and tiktok together. Health value community.Key words:tiktok short video; health communication; communication effects目录第一章 抖音短视频健康传...
