摘 要在旅游业快速发展的今天，红色旅游越来越受到人们的青睐，在历史发展中红色文化旅游有着特殊地位，尤其是对于人们弘扬和传承红色文化、对发展旅游业具有重要意义，国内老革命区红色旅游资源极其丰富。但就目前红色文化旅游发展过程中出现的行业现象和问题，本文研究将以遵义会议会址景区为研究对象，基于相关文献的研读，明确研究思路，通过问卷调查和访谈获取一手资料，并借助相关统计软件对数据进行处理，试分析遵义会议会址的发展现状的些微问题并提出改进策略。结果发现景区开发程度有限、体验感不强、缺乏地方特色、旅游功能狭窄等影响等问题对于景区发展有着重要影响，研究结果表明加强游客体验感、采用先进手段、与周边旅游资源结合、地方特色文化等有其重要意义。关键词：对策研究；发展现状；红色旅游AbstractWith the rapid development of tourism, red tourism is more and more favored by people. It has a special position in the development of history, especially in carrying forward and inheriting the red culture, and is of great significance to the development of tourism.This paper studies on Zunyi Meeting site scenic spot, based on the red culture phenomenon and its problems in the process of tourism development and expect to put forward improving strategies. The author analyses the present extant problems of the Zunyi Meeting site scenic spot by the literature study and clear thinking, obtaining firsthand material through the questionnaire survey and interviews, and with the help of the related statistical software for data processing.The results indicate that problems such as limited development, weak sense of experience, lack of local characteristics, narrow tourism function and so on, have an influence on the development of scenic spots. It is of great significance to strengthen tourists' sense of experience, adopt advanced means, combine with surrounding tourism resources and local characteristic culture.Key words：Countermeasure Rese...
