PAGE \* MERGEFORMAT7摘 要当今推动垃圾分类是经济发展的一项重要任务，但是大部分人普遍存在垃圾分类知识匮乏的现象，垃圾分类不知从何下手。互联网经济的发展，各种垃圾分类 App 不断出现，在不同领域中发挥着重要作用。但垃圾分类 App 对于大众来说仍然属于新鲜事物，同时对垃圾分类的相关研究特别是从微观个人层面对于垃圾分类 App 进行的用户行为的研究还相对较少，同时考虑到大学生对于新鲜事物更容易接受这一特点，因此本文以大学生为对象，研究他们对于垃圾分类 App 的接受意愿影响因素。本文在 TPB 理论和 TAM理论的基础上，采用问卷法，以济南区域大学生为样本，对垃圾分类 App 接受意愿影响因素进行分析，以此得出，感知行为控制、感知有用性、感知易用性对大学生垃圾分类App 接受意愿及其行为有显著的正向影响，从而为垃圾分类 App 更好的在大学校园推广提出更好的建议。关键词：大学生；垃圾分类 App；接受意愿；影响因素PAGE \* MERGEFORMAT7AbstractNowadays, promoting garbage classification has become an important task. However, most people are lack of garbage classification knowledge and don't know where to start. With the development of Internet economy, various garbage classification apps continue to appear, and these apps have begun to play an important role in the field of garbage classification. However, the garbage classification App is still a new thing for the public. At the same time, the research on garbage classification, especially the user behavior of the garbage classification App from the micro-personal level, is relatively small. This feature is easier to accept, so this article takes college students as the object to study the factors that influence their willingness to accept garbage classification apps. Based on the TPB theory and TAM theory, this paper uses a questionnaire survey method to analyze the influencing factors of garbage classification App acceptance willingness by taking college students as a sample, so as to con...
