大学生旅游市场开发研究封面I摘要：随着经济水平的提高和消费理念的转变，旅游行业的发展已势不可挡。同时随着高等教育的普及度越来越高以及大学生自身经济能力的提高，大学生团体已悄然声息成为未来的重要顾客，大学生旅游市场也成为旅游市场中的细分市场，其市场的潜力促使其成为中国旅游市场的新生力量。因此旅游行业不仅应该对于大学生市场给予足够的重视，同时在此基础上更应对大学生旅游市场开发提出新的想法。文章通过分析大学生旅游市场的现状，利用大学生旅游消费心理特征，结合市场上存在的营销方式基础上提出切实可行性的创新开发策略。关键词：大学生；旅游市场；开发IIAbsrtact: With the improvement of economic level and the change of consumption concept, the development of tourism industry is irresistible. At the same time, with the increasing popularity of higher education and the improvement of College Students'own economic ability, college students' groups have quietly become important customers in the future. College students'tourism market has also become a subdivision market in the tourism market, and its market potential promotes it to become a new force in China's tourism market. Therefore, the tourism industry should not only pay enough attention to the university student market, but also put forward new ideas on the development of university student tourism market. Based on the analysis of the current situation of College Students'tourism market and the psychological characteristics of College Students' tourism consumption, this paper puts forward practical and feasible innovative development strategies on the basis of the existing marketing methods in the market.Key words: College students; tourism market; development目录一、绪论............................................................1（一）研究背景..................................................1（二）研究意义..................................................2二、大学生旅游市场...
