大学生时尚品牌衣物消费行为研究——以宁德师范学院为例市场营销专业论文VIP专享VIP免费

摘 要近年来，国内时尚品牌衣物消费在大学生群体中发展迅速，但由于大学生社会性的不成熟和经济未独立，其时尚品牌衣物消费行为值得进一步探讨。在这种情况下，本文基于问卷调查的方式，探索研究大学生时尚品牌衣物的消费现状和影响因素，思考大学生时尚品牌衣物调适对策。借大学生时尚品牌衣物消费行为分析，了解大学生消费状态和价值取向，帮助培养大学生正确的消费观念。关键词：时尚品牌衣物 消费现状 影响因素 大学生1AbstractIn recent years, domestic fashion brand clothing consumption has developed rapidly among college students. However, due to the immature sociality and economic independence of college students, their fashion brand clothing consumption behavior deserves further discussion. In this case, based on the way of questionnaire, this paper explores the consumption status and influencing factors of College Students' fashion brand clothing, and considers the adjustment countermeasures of College Students' fashion brand clothing. Through the analysis of College Students' fashion brand clothing consumption behavior, we can understand the consumption status and value orientation of college students, and help them develop correct consumption concept. Key words: fashion brand clothing consumption situation influence factor college student2目 录1 绪论…………………………………………………………………………………11.1 研究背景…………………………………………………………………………11.2 研究意义…………………………………………………………………………11.2.1 理论价值………………………………………………………………………11.2.2 现实意义………………………………………………………………………11.3 国内外研究现状…………………………………………………………………11.3.1 国外相关研究现状……………………………………………………………21.3.2 国内相关研究现状……………………………………………………………21.4 研究方法和创新点………………………………………………………………31.4.1 研究...