大学生线上二手商品购买行为研究—以狮山大学城为例摘要“互联网＋二手交易”的出现，让闲置物品在共享经济下活跃起来，实现价值的最大化利用。每当寒暑假和毕业季的到来，大学校园内都会有大量学习和生活用品废置，造成了巨大的浪费。研究大学生的二手市场是让二手交易逐步进入大学校园，培养大学生的绿色消费观重要且关键的一步。本文以狮山大学城的大学生作为研究对象，对大学生群体线上二手商品购买的需求、购买意愿及线上二手商品交易平台的选择侧重点、卖家诚信度和钱货交易方式的角度进行研究。经研究发现，大学生选择购买二手商品的关键因素是价格便宜，这些二手商品主要包括书籍、电子产品和自行车三大类型。七成新及以上的二手商品是大部分大学生所能接受的。同时，大学生对线上二手交易平台持有不信任的态度，主要表现在担心商品的真伪识别、商品实拍图虚假、二手商品的质检无保障。针对以上研究结果，本文为线上二手商品交易平台提供可行性的意见或建议。关键词：大学生 二手商品购买 线上二手商品交易平台Abstract"Internet + second-hand transactions ", so that idle goods in the sharing economy active, to maximize the use of value . Whenever the winter and summer holidays and the arrival of graduation season , the university campus will have a lot of learning and daily necessities waste, resulting in a huge waste. It is an important and key step to study the second-hand market for college students to gradually enter the university campus and cultivate the green consumption view of college students.This paper takes the college students of Shishan University City as the research object, this paper studies the demand, purchase intention and of online second-hand commodity trading platform, the seller's honesty degree and the way of money and goods trading in the college students group online. It is found that the key factor for college students to choose to buy second-hand goods is the low price. These second-hand goods mainly include three types: books, electronic products ...
