大学生消费心理与行为探究VIP专享VIP免费

本科论文摘 要大学生作为一个特殊消费群体，其消费现状在一定程度上反映了其消费心理、生活理念和价值取向。本文运用问卷调查和访谈的方式，了解大学生的消费特征及消费现状，分析大学生中存在的诸多不合理消费行为及原因，从社会、学校、家庭以及学生自身几个方面提出对策。论文旨在引导大学生树立科学正确的消费观，提升其综合素质能力，推动节约型社会的发展。关键词：大学生，消费，心理与行为，引导对策本科论文AbstractAs a special consumer group, college students' consumption status reflects their consumption psychology, life concept and value orientation to some extent. This paper, by means of questionnaire survey and interview, understands the consumption characteristics and consumption status of college students, analyzes many unreasonable consumption behaviors and causes among college students, and puts forward countermeasures from the aspects of society, school, family and students themselves. This paper aims to guide college students to set up a scientific and correct view of consumption, improve their comprehensive quality and ability, and promote the development of economical society.Key words: College students, consumption, psychology and behavior, guiding countermeasures 本科论文目 录前 言................................................................................................................................11 研究背景及意义............................................................................................................21.1 研究背景.............................................................................................................21.2 研究意义.............................................................................................................22 大学生消费特征及消费现状........................................................................................42.1 大学生消费特征...................................................................