本科论文目 录摘 要........................................................................................................................IAbstract.....................................................................................................................II引 言.......................................................................................................................11 4P 理论营销策略概述...........................................................................................31.1 产品策略.......................................................................................................31.2 价格策略.......................................................................................................31.3 渠道策略.......................................................................................................31.4 宣传策略.......................................................................................................32 丹东通导电器有限公司概况................................................................................42.1 公司简介.......................................................................................................42.2 公司营销现状...............................................................................................42.3 产品策略现状...............................................................................................82.4 价格策略现状...............................................................................................82.5 渠道策略现状...............................................................................................82.6 促销策略现状...............................................................................................83 丹东通导电器有限公司营销策略存在问题........................................................93.1 产品缺乏创新不适销...................................................................................93.2 定价盲目不能刺激消费.....
