电力市场营销摘要：随着我国经济的发展和我国电力工业改革的深入，我国的电力市场营销体系越来越无法适应经济的发展，甚至一些弊端还影响了我国经济的快速持续发展。所以电力市场营销的改革和重新建构已经成了我国现在不得不重视的问题。本文将从我国电力市场营销的研究背景、目的和意义入手，分析汇总我国现行地理市场营销存在的问题，再提出一些有效的电力市场营销构建策略。关键字：电力营销；问题；策略Electric Power MarketingIAbstract: with the development of our economy and our country electric power industry reform, the electric power marketing system in China are increasingly unable to meet the economic development, and even some defects also affected the sustained rapid economic development in china. So the reform of electric power marketing and construction has become the Chinese now have to pay more attention to the problem. This paper will start from the research background, purpose and significance of electricity marketing in China, analyze and summarize existing marketing our current geographic market problems, and then puts forward some effective power marketing strategy.Keywords: power marketing; problem; strategy目录一、绪论............................................................1（一）研究背景..................................................1（二）研究目的和意义............................................11.研究目的...................................................1II2.研究意义...................................................1（三）研究的内容和方法..........................................21.研究内容...................................................22.研究方法...................................................2（三）系统分析法................................................2二、电力市场营销存在的问题..........................................2（一）观念落后..................................................2（二）行业作风问题明显..........................................
