外 研 社 2023 跨 境 电 商 交 际 英 语 (修 订 版 )教 学课 件 unit3 外 研 社 2023 跨 境 电 商 交 际 英 语 (修 订 版 )教 学 课 件 Unit 3 In recent years, with the rapid development of the internet and technology, cross-border e-commerce has become increasingly popular. In this unit, we will focus on the topic of cross-border e-commerce and learn how to effectively communicate in English within this field. 1. Introduction to Cross-border E-commerce Cross-border e-commerce refers to the online trading activities between businesses and consumers across different countries. It enables businesses to expand their market reach globally and consumers to access a wider range of products. It involves various aspects such as international logistics, customs regulations, and payment methods. 2. Key Vocabulary and Expressions 2.1 E-commerce Terminologies: - Online marketplace: a digital platform where businesses and consumers can buy and sell products. - Order fulfillment: the process of receiving, processing, and delivering customer orders. - Inventory management: the control and tracking of stock levels to ensure availability of products. 外 研 社 2023跨 境 电 商 交 际 英 语 (修 订 版 )教 学 课 件 unit3--第 1页外 研 社 2023跨 境 电 商 交 际 英 语 (修 订 版 )教 学 课 件 unit3--第 1页- Customer satisfaction: the measure of how well a company's products and services meet or exceed customer expectations. - Return policy: the rules and procedures for customers to return purchased goods. 2.2 Payment Methods: - Credit card: a plastic card issued by a bank, allowing the cardholder to make purchases with a line of credit. - PayPal: an online payment platform that enables individuals and businesses to mak...
