市场营销英语版试题VIP专享VIP免费

4p：product、price、place、promotion、 4c：customer solution、customer cost、convenience、communication 4c 的不足之处企业营销可能会在新的层次上统一化，不能形成个性化营销优势 4c 以顾客需求为向导、但顾客需求有合理性和个别性问题 4c 仍然没有体现既赢得客户、有长期的拥有客户关系营销思想、也没有解决满足顾客需求的操作性问题。 Concept check What is marketing？ Answer：marketing is an organizational function and set of processes for creating communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Marketing focuses on __discovering and satisfying consumer needs. What are the four marketing mix elements that make up the organization”s marketing program? Test bank 1 a study of marketing can :E A enable you to be a more informed citizen B help you in your career C demonstrate how marketing affects your life D make you a better consumer E do all of above 3 prospective customers include:E A individuals buying for themselves B individuals buying for their households C organizations that buy for their own use （such as manufacturers） D organizations that buy for resale （such as wholesalers and retailers） E do all of above 4 marketing seeks to discover the needs and wants of prospective customers and satisfy them 。essential to this process is the idea of exchange。To marketing people exchange refers to the：C A place where people go to do business B place where people return unwanted goods C process whereby a buyer and seller trade something of value D process of location _________ sellers E _quisition of ________ 5 which of the following conditions is necessary for marketing to occur D A a physical location for an exchange to occur B a tangible e...