下载后可任意编辑 目 录第一章 .产品概述............................................................................................................................3第二章 产品与服务...................................................................................................................42.1 产品....................................................................................................................................42.1.1 产品概念..................................................................................................................42.1.2 产品特性..................................................................................................................42.1.3 产品原理..................................................................................................................42.2 产品服务.............................................................................................................................5第三章 市场分析............................................................................................................................63.1 宏观环境.............................................................................................................................63.2 行业分析.............................................................................................................................73.3 SWOT 分析........................................................................................................................93.3.1 优势（strength）.....................................................................................................93.3.2 劣势（weakness）..................................................................................................93.3.3 机会（opportunity）...............................................................................................93.3.4 威胁（threat）....................................................................................
