下载后可任意编辑Unit 1&2 Introduction to Business English Translation一、商务英语的界定 Definition of Business English二、商务英语的特点 Features of Business English三、商务翻译的原则 Principles of Business Translation四、商务翻译的标准 Criteria of Business Translation一、商务英语的界定Definition of Business EnglishA branch of ESP(English for Specific Purposes),English for Business activities, including:Language Knowledge Communication Skills Professional Content Management Skills Cultural Awareness 本课程涉及的商务文本是只在商务活动中最为重要,也是对外商务活动的必备语篇,即: 1)business letters 商务信函 2) trademarks and advertisement 商标和广告 3) business cards 商务名片 4) product descriptions 产品说明书 5) company profile 企业宣传材料 6) International Business Credit 信用证 7) contracts 商务合同二、商务英语的特点 Features of Business English1、具有独特的行业特点;2、英语名词化程度高;3、表达具体、明确,不模糊其辞、不笼统抽象;4、商务英语应用文礼貌、得体; 5、 商务合同类文本句子结构