摘 要近年来，乡村旅游在国家政策的积极推动下正在蓬勃发展，但伴随机遇的同时也具有挑战，传统营销模式与互联网营销模式之间的碰撞将会给乡村旅游的发展带来阻力。随着互联网技术的不断完善，其在大众间的普及率逐渐攀升，而互联网技术与各行业间的融合度越发紧密，“互联网+乡村旅游”也是发展的必然趋势，但如何将二者相融是一个值得思考的问题。本文在梳理了国内外学者关于乡村旅游、营销策略以及“互联网+”的研究的基础上，对长治乡村旅游营销现状进行营销策略分析，同时运用案例分析法，结合国内外乡村旅游营销的成功案例，针对长治乡村旅游在“互联网+”背景下营销时所存在的问题，提出优化策略，以推动长治乡村旅游的可持续发展。关键词：“互联网+”；乡村旅游；长治；营销策略Abstract In recent years, rural tourism is booming under the positive promotion of national policy, but with the opportunity but also with challenges, the collision between the traditional marketing model and the Internet marketing model will bring resistance to the development of rural tourism. With the continuous improvement of Internet technology, its penetration rate among the masses is gradually rising, and the integration of Internet technology and various industries is more and more close ," Internet rural tourism "is also an inevitable trend of development, but how to integrate the two is a question worth thinking about. On the basis of combing the research on rural tourism, marketing strategy and "Internet" by scholars at home and abroad, this paper studies Chang At the same time, using the case analysis method and the successful cases of rural tourism marketing at home and abroad, aiming at the problems existing in the marketing of Changzhi rural tourism under the background of "Internet ", this paper puts forward the optimization strategy to promote the sustainable development of Changzhi rural tourism.Key words :" Internet+ ";rural tourism;Changzh...
