广东东软学院本科生毕业设计（论文）在线民宿短租平台用户消费者行为影响因素分析Analysis on The Influencing Factors of Consumer Behavior on Online Residential Short-Term Rental PlatformI广东东软学院本科生毕业设计（论文）内容摘要在线民宿短租平台是互联网时代的产物，房东可以通过平台将闲置的房屋进行出租，而用户只需要通过平台搜索就可以找到自己心仪的房屋，在一定程度上节省许多时间和精力。随着人们生活水平的不断提高，对住宿的要求也不仅仅满足于风格统一的酒店和宾馆，不同风格特点的民宿越来越成为年轻人出游的热门选择，也满足了人们对个性化住宿的不同追求。因此，民宿短租行业的发展十分迅速，且不断发展壮大。本文将通过调查在线民宿短租平台用户对平台设置、房源以及服务质量的期望和评价，结合在线民宿短租平台的发展现状，对影响用户消费者行为的因素进行分析，从而了解用户的需求与痛点，并对平台发展提出相关建议和措施，让平台能够得到更多用户的认可、喜爱和信任。在线民宿短租平台；用户；影响因素II广东东软学院本科生毕业设计（论文）AbstractOnline residential short rent platform is the product of the Internet era, landlords can rent idle houses through the platform, and users only need to search through the platform to find their favorite houses, saving a lot of time and energy to a certain extent. With the continuous improvement of people's living standards, the requirements for accommodation are not only satisfied with hotels and guesthouses with a unified style, but also become a popular choice for young people to travel with different styles and characteristics. It also meets people's different pursuit of personalized accommodation. Therefore, the development of residential accommodation short-term rental industry is very rapid, and continues to grow. This paper will analyze the factors that affect the consumer behavior by investigating the users' expectations and evaluation of the platform setting, housing supply and service quality of the online res...
