I盐城市“环高架半程马拉松”赛事组织策划摘 要在全民健身的大环境下，马拉松运动在我国正如火如荼的进行着，特别是城市马拉松愈演愈烈，每个城市都积极筹备着属于自己的马拉松赛事，打造一流的赛事品牌，这对于城市的宣传有着重要作用。在内环高架开通之际，盐城举办这次半程马拉松赛事，我们运用体育竞赛方法与体育经济学、体育营销学原理，对这次比赛进行精心组织设计，旨在把它打造成一流的马拉松赛事，成为对外宣传的一张名片，展现盐城市城市文化，让更多的人熟悉这座三线城市,并由此促进城市经济的发展，带动相关产业的兴起。［关 键 词］全民健身；城市马拉松；赛事组织IIIIIYancheng "ring elevated half marathon" event organization planningAbstract In the national fitness environment, the marathon movement in China is in full swing, especially the city marathon intensified, each city are actively preparing for their own marathon, to create first-class brand, which is important for the city's publicity effect. In the inner ring elevated the occasion, Yancheng held the half marathon, we use the sports competition methods and sports economics, sports marketing principles, the game carefully designed to create a first-class marathon, So that more people familiar with this third-tier cities. 【Key words】 National fitness，City Marathon，Event organizationIV目 录一、前言······························1二、城市马拉松发展现状·······················1三、关于举办盐城市“环高架半程马拉松”赛事的背景与群众基础·····2四、盐城市“环高架半程马拉松”赛事设计内容·············3 1.赛事概况····························3 2.组织机构····························3 3.路线规划····························3 4.赛事规程····························3 5.宣传方式····························6 6.录取名次和奖励··········...
