盐城市涵邦健身会所营销策略摘 要近几年健身这项运动在盐城掀起了一阵热潮，通过对涵邦健身会所营销方面的问题以及以及以往营销方面的经营，运营线上及线下的宣传等方面的营销手段来提高涵邦健身会所的市场占有率，并且培养人们的健康意识，增强健身人群的体质，使得更多的人了解健身并参与健身这个项目中。 【关键词】健身；营销；设计Marketing Strategy of Hanbang Fitness Club in Yancheng CityAbstractIn recent years, the fitness set off a boom in Yancheng, the Hangbang fitness club marketing problems and past the marketing aspects of business operations, online and offline publicity and other aspects of the marketing means to improve the state of Han fitness club market share, and cultivate people's health awareness, enhance people's physical fitness, so that more people understand and participate in fitness fitness in this project.[Keywords]fitness;marketing;design目 录 前言 11 执行背景................................................................................................................12 会所概况................................................................................................................13 营销团队的建设....................................................................................................23.1 总监的选定........................................................................................................23.2 经理的选定........................................................................................................23.3 销售人员的招聘................................................................................................23.4 销售团队的组建................................................................................................23.5 薪资待遇制定....................................................................................................2 4 营销人员培训..................................................................................
