大数据背景下营销模式创新研究——以小米公司为例内 容 摘 要小米公司的建立得益于互联网，并得到了这个时代技术的大力支持。目前，国家政策对大数据和国有高新技术产业的支持，推动了小米公司的持续增长。大数据营销作为小米手机特有的网络销售，起步较早，并建立了不同的平台来维持庞大的粉丝团队，这些都促进了小米公司的发展。本文研究目的是弄清小米公司的营销模式 ,揭示营销模式的核心内涵。研究内容方面，本文分析了基于大数据背景下的小米公司社会网络营销模式，小米公司关联挖掘营销模式，小米公司产品差异营销模式，小米公司客户参与营销模式，还提出了不断拓展大数据平台，加大人才培养引进力度提升大数据应用水平，规范自身维护用户合法权益等一系列创新小米公司营销模式的对策和建议。在研究方法方面，本文采取了案例分析方法和 SWOT 分析法，分析小米公司案例以及其优势、劣势、机会、挑战等。关键词：小米公司；大数据；营销模式Research on the innovation of marketing model under the background of big data-- take xiaomi as an exampleAbstractThe establishment of xiaomi company benefits from the Internet and is strongly supported by the technology of this era.The purpose of this paper is to make clear the marketing mode of xiaomi and reveal the core connotation of the marketing mode. In terms of research content, this paper analyzes the social network marketing mode of xiaomi company, the related mining marketing mode of xiaomi company, the product difference marketing mode of xiaomi company and the customer participation marketing mode of xiaomi company under the background of big data. It also puts forward a series of countermeasures and Suggestions to innovate the marketing mode of xiaomi, such as continuously expanding the big data platform, intensifying the talent training and introduction to improve the application level of big data, and standardizing its own efforts to safeguard the legitimate rights and interests of users. In terms of research met...
