会展设计与管理摘要：作为现代服务行业之一，会展行业在我国得到了迅猛发展，一些城市将会展行业作为一项重要行业，甚至是支柱行业予以扶持。会展行业一方面能够推动产业结构优化，另一方面也能够树立自身品牌。虽然我国会展行业发展迅猛，但是我国会展行业由于自身发展时间较短，在诸多方面存在疏漏。我国会展行业中存在的误区影响了我国会展行业的发展速度和进程，只有树立从多方面予以协调，才能有效推进会展行业的整体发展。关键词：会展；设计；管理Exhibition design and managementAbstract: As one of the modern service industry, the convention and exhibition industry in our country has been the rapid development of a number of cities in the MICE industry as an important industry, even a pillar industries should be supported. Exhibition industry, on the one hand to promote the optimization of the industrial structure, on the other hand, to be able to establish their own brand. Although the rapid development of China's exhibition industry, China's exhibition industry due to their shorter development time, in many ways there are omissions. Misunderstanding of China's exhibition industry has affected the pace of development and the process of China's exhibition industry, only to establish coordinated many ways to effectively promote the overall development of the MICE industry.Keywords: Exhibition; design; management目 录一、会展重要性....................................................................................................1（一）推动相关产业发展............................................................................1（二）打造产品品牌优势............................................................................2二、会展业存在误区............................................................................................2（一）会展规划不到位................................................................................21、重复会展...........................
