c奥克斯集团的网络营销策略研究内 容 摘 要中国网络营销经过这些年的蓬勃发展,不断吸取经验并且完善,在当前的销售渠道影响力非常大。随着 5G 时代来临,互联网领域发展迅速,人民的生活变得更加便捷,购物习惯也慢慢改变。企业惯用的传统营销已经不能满足当下市场的需要,因此,现代企业为了谋求生存,开始运用网络营销。从当前情况来看,国内外市场的竞争十分激烈,这也给空调行业带来一定的挑战和压力。这篇文章研究奥克斯这家企业的营销策略的目的有以下两个理由,其一,通过查阅资料,更加清楚的知道了中国空调市场环境的情况,了解了奥克斯这家企业在这一阶段的优缺点,更加全面的去剖析企业在发展的同时所面临的威胁,为奥克斯长远发展提供全方位的建议。其二,本文对奥克斯集团的市场状况深入剖析并且得出结论,运用现代的营销理论知识,为公司打造出完美的营销体系,力所能及为空调行业发展提出有建设性的意见。关键词:空调市场;营销策略;网络营销IResearch on the Network Marketing Strategy of Oxfam GroupAbstractAfter years of vigorous development, china's network marketing has been absorbing experience and improving, which has a great influence on the current sales channels. With the advent of 5g era, the rapid development of the Internet field, people's life has become more convenient. Shopping habits have gradually changed. The traditional marketing used by enterprises can not meet the needs of the current market. Therefore, in order to survive, modern enterprises begin to use network marketing. From the current situation, the domestic and foreign market competition is very fierce, which also brings some challenges and pressure to the air conditioning industry. There are two reasons for this article to study the marketing strategy of Oakes. One is to know more about the situation of china's air-conditioning market environment, which understand the advantages and disadvantages of oaks at this stage, analyze the threats faced by the enterprise while developing, an...