I课题名称：服装零售行业营销策略应用研究 ——以佛山合亿辉煌有限公司为例摘要 经过改革开放 30 多年的发展，我国已成为世界上最大的纺织服装生产国、消费国和出口国，纺织服装业在相当长时间内都是我国重要的民生产业。随着我国居民收入水平的提高及城镇化步伐的持续推进，电子商务对服装零售行业冲击逐渐加大，服装零售行业唯有在营销策略方面不断增强完善，才能在市场竞争中取得优势，本文以佛山合亿辉煌有限公司为例，通过对目前营销策略的现状现状进行分析，并对其中存在的一些问题提出有效建议，期望能够对该公司的发展提供思路，并促进问苹果服装零售行业整体的稳定发展。关键词 服装，零售，营销策略 论文打印的页面要求：纸型为A4，上下页边距为2.54cm、左边距为3.0cm、右边距为2.6cm、正文行距为固定值23 磅。ABSTRACT After 30 years of reform and opening up, China has become the world's largest textile and garment producer, consumer and exporter, textile and garment industry in a very long time are important people's livelihood industry. With 1IIthe improvement of the income level and the pace of urbanization, the impact of e-commerce on the apparel retailing industry is gradually increasing. Only in the marketing strategy, the apparel retailing industry can strengthen and perfect the marketing strategy in order to gain the advantage in market competition. Foshan billion brilliant Limited, for example, through the current status of the marketing strategy of the status quo analysis, and some of the problems which exist effective advice, hope to the development of the company to provide ideas and to promote the Apple apparel retail industry as a whole steady development.KEY WORDS Clothing, retail, marketing strategy 1III目 录摘要 ..................................................................IABSTRACT..............................................................II1 绪 论.................................................................11.1 研究的背景..............
