翰代维服饰网络营销策略研究[摘要]随着当代经济的不停发展和网络技术的不断革新，在新型的消费文化水平下，传统的服装营销模式已经不能够满足众多消费者的消费需求。全新的营销方式和全新的营销理念的服装产业于网络中飞快的发展，而且通过发展，已经逐渐吸引了大批的消费者。在我国服装行业这一领域，企业对于自身服装的推广，是通过在互联网上广泛的应用电子商务这一种网络技术，以及在网络电子商务平台上对企业的服装实施推广和营销，因此，这种方式己经逐渐地成为服装企业为提高自身竞争力的一种非常重要的手段。[关键词]翰代维；网络营销；服装业Research on the Network Marketing Strategy of Handaiwei[Abstract]With the continuous development of the modern economy and the continuous innovation of network technology, the traditional fashion marketing mode has not been able to meet the consumers' consumption needs at the new level of consumption culture. Clothing enterprises began to develop rapidly on the Internet with new marketing concepts and new marketing methods, and gradually attracted many consumers. Widely used in the clothing field in our country, this kind of network technology, electronic commerce and the network electronic commerce in apparel marketing, has gradually become a very important to raise the competition ability of the garment enterprises.[Keywords]Hanweidai；Network marketing,；Clothing industry目 录引 言................................................1一、网络营销的相关理论................................1（一）网络营销的概念...............................1（二）网络营销的特点与优势.........................1（三）网络营销对服装行业的影响.....................4二、翰代维服饰介绍与现状分析..........................5（一）翰代维品牌简介...............................5（二）翰代维服饰现有的网络营销路径.................5三、翰代维网络营销环境分析............................6（一）男装网购的市场概括...........................6（二）天猫商城男装消费者分析.......................7（三...
