摘 要随着我国国内消费能力的不断提升, 海通公司产品的消费量亦呈快速增长的势态。近年来伴随着食品饮品加工企业不断增加, 使得食品行业在国内的销售市场环境变得越来越严峻, 竞争越来越激烈。各大食品饮品加工企业在不断的寻求市场的突破口, 有的甚至抛弃了以往传统的业务范畴进入新的领域发展, 以便在未来的发展中取得有利的市场地位。因此，本文结合海通公司的市场营销策略进行了一系列地研究。关键词：海通公司，市场营销，策略AbstractAs China's domestic consumption capacity of continuous improvement, consumption of coal chemical products also showed rapid growth trend. In recent years, with the coal chemical products processing enterprises continue to increase, the coal chemical industry sales in the domestic market environment has become more and more serious, more and more intense competition. The major coal chemical processing enterprises in continue to seek a breakthrough in the market, some even abandoned the traditional business into new areas of development, in order to obtain a favorable position in the market in the future. Therefore, based on the marketing strategy of coal chemical industry carried out a series of studies.Keywords: Coal chemical industry; marketing; strategy目录1 绪论................................................................................................................12 基本理论........................................................................................................12.1 国内基本理论框架............................................................................12.2 国外基本理论框架............................................................................22.3 章节小结............................................................................................23 海通公司营销策略的分析............................................................................33.1 海通公司营销策略分析........................................
