IBSKL 公司广告传播策略研究摘 要随着市场经济的发展，企业间竞争日趋激烈，以建立竞争优势获得较大的市场份额，而企业竞争优势的建立离不开广告的传播，因为广告可以在短时间内使客户了解到企业的产品，恰当有效的广告传播能为企业带来巨大的经济效益。本文以 BSKL 广告为研究对象，探析其广告传播策略，首先概述 BSKL 公司广告传播策略发展历程，再次论述 BSKL 公司广告传播策略现状及特点，接着探析 BSKL 公司光爆传播策略成功的原因与启示，最后进行总结，以期为饮料行业其他企业在广告设计、传播等方面提供一定的参考。【关键词】饮料行业 广告传播 广告策略IIAbstractWith the development of market economy, the competition among enterprises is becoming more and more fierce. The competitive advantage of the enterprise can be achieved by the establishment of competitive advantage, and the establishment of competitive advantage can not be separated from the spread of advertising, because advertising can make customers understand the enterprise in short time. Products, appropriate and effective advertising communication can bring huge economic benefits for the enterprise. This article Pepsi advertising for the study of its advertising communication strategy, the first overview of advertising definitions, features and Pepsi-Cola Review, Pepsi-Cola advertising strategy once again discussed the development process and the status quo, and then explore the reasons for the success of Pepsi-Cola advertising communication strategy and the final conclusion, with a view to other beverage companies in the advertising design, dissemination and so provide some reference.【 Key words 】 Beverage industry advertising communication advertising strategyIII目 录引 言..................................................................1第 1 章 BSKL 公司广告传播策略简介...........................................11.1 BSKL 公司概况........................................
