目录一、引言........................................................................................................................................................2(一） 研究的背景................................................................................................................................2二、优衣库概述............................................................................................................................................3三、优衣库营销环境分析............................................................................................................................5（一）优衣库宏观环境分析................................................................................................................51.政治环境分析............................................................................................................................52.经济环境分析............................................................................................................................53.技术环境分析............................................................................................................................54.社会文化环境分析....................................................................................................................6（二）优衣库微观环境分析................................................................................................................61.消费者分析................................................................................................................................62.竞争者分析................................................................................................................................7（三）优衣库 swot 分析......................................................................................................................81.优势..................................................................................................................................
