I摘要新航道深圳分校的营销策略研究摘要：随着改革开放不断深入和知识经济的快速发展,教育培训市场得到了空前的发展机遇,众多的英语培训机构应运而生,并日益成熟。目前,长时间处于行业领先地位的新航道深圳分校,面临着内部存在扩张速度过快和人才短缺的矛盾、市场营销手段单一、业务发展不平衡等诸多问题。此外,随着教育的产业化和国际化的发展,许多教育培训机构得到了空前的发展,受到了全球战略投资者所推崇。在激烈的市场竞争压力和政策调整的影响下,如何寻找新的市场机遇,调整企业的发展方向和发展战略,是新航道深圳分校面临的新的课题。本文以新航道深圳分校的营销策略研究,分析其内部条件和外部环境等基本情况,着重找出新航道深圳分校自身的优势和劣势,区分教育培训市场的机遇和威胁,定性探讨其发展战略并进行有效策划。关键词：新航道深圳分校；市场分析; 营销策划IIAbstractAbstract ： With the deepening of reform and opening up and the surging of knowledge economy, the education and training market has got unprecedented opportunities for development. Many English training institutions have emerged as the times require and become increasingly mature. At present, Shenzhen Branch, which has been in the leading position in the new channel industry for a long time, has many problems such as contradiction between rapid expansion and shortage of talents, single marketing means and unbalanced business development. In addition, with the development of industrialization and internationalization of education, many educational and training institutions have developed unprecedentedly and are highly respected by global strategic investors. Under the influence of fierce market competition pressure and policy adjustment, how to find new market opportunities and adjust the development direction and development strategy of enterprises is a new subject facing Shenzhen Branch of New Channel. Based on the analysis of the internal conditions and external environment of Shenzhen Branch...
