创意插画在宠物食品包装上的运用研究Research on the application of creative illustration in pet food packaging 摘要 在包装设计中，图形是一个重要的设计元素，图形可以使消费者较为全面且方便地了解关于产品的许多信息，对于提升包装整体品质也有着积极的影响。插画在包装设计上的运用十分广泛，通过长时间的发展，插画能使包装设计更加生动形象，能给消费者传达到许多信息，也能为包装整体营造气氛，确立风格，加深消费者对产品的第一印象。而在宠物食品包装设计中，由于宠物食品的特殊性，插画这一图形的表现形式也能有较为明显的主题，能更好地与产品相联系。通过插画在宠物食品包装设计上的运用，能加强包装的视觉冲击力，而新颖且颇具创意的包装结构也能为包装整体加分，一款兼具美观与实用的包装设计可以使产品更容易得到消费者的青睐。 关键词：插画设计 宠物食品包装设计 品牌结构 广东东软学院本科毕业设计（论文） AbstractIn packaging design, graphics is an important design element, which can make consumers more comprehensive and convenient to understand a lot of information about products and has a positive impact on improving the overall quality of packaging. Illustration is widely used in packaging design. Through long-term development, illustration can make packaging design more vivid, convey many information to consumers, and create atmosphere for the whole packaging and establish style which can deepen consumers' first impression of products. And in the pet food packaging design, due to the particularity of pet food, the form of illustration can also have an obvious theme, which can connected with products better. The application of illustration in the design of pet food packaging can enhance the visual impact of packaging, while the novel and creative packaging structure can also add points to the overall packaging. Such a combination of beautiful and practical packaging design can make the product more easily get the favor of consumer...
