汤料品牌包装设计研究 Study on the design of soup brand packaging 中文摘要随着经济的发展，各地经济发展呈现不平衡，人口流动已成为社会常态，广东作为一个经济大省，其人口流动性极大。广东的文化丰富多彩，每一个广东人以及每一个来到广东的人都在其环境中潜移默化的接受着广东文化的熏陶。“广东靓汤”文化是广东文化的瑰宝之一，传承和发扬广东靓汤文化，有其必要性。本次研究将会把“广东靓汤”文化这种无形的文化转化为一种有形的视觉形象进行传播。通过打造一个汤料品牌，为该品牌设计独具特色的包装，让广东靓汤文化更好的传承与发扬。本文将会分为四个部分进行研究探讨。在第一部分将会讲述研究广东汤文化的背景和意义，以及介绍当前国内外食品包装的研究现状。在第二部分我们将会叙述相关理论和概念，包括包装设计概论、消费心理概论和广东汤文化概念。第三部分我们将会分析当前广东汤料的市场现状和当前市场主流设计，以及针对包装的互动性和情感性的优秀食品包装案例进行分析。第四部分，根据研究分析得出的结论，展开汤料品牌包装视觉形象设计和应用。关键词： 广东汤文化 互动性与情感性 包装设计 Abstract With the development of economy and the imbalance of economic development, population mobility has become a social norm. As a major economic province, Guangdong has a great population mobility. Guangdong's culture is rich and colorful. Every Cantonese and every person who comes to Guangdong are imperceptibly influenced by Guangdong culture in their environment. "Guangdong soup culture" is one of the treasures of Guangdong culture. It is necessary to inherit and develop Guangdong soup culture.This study will transform the intangible culture of Guangdong liangtang culture into a tangible visual image for communication. By creating a soup brand, we can design a unique packaging for the brand, so as to better inherit and carry forward the culture of Guangdong soup. This paper will be divided into four parts to study. In the first part, we will talk about the background and signific...
