小吃品牌视觉改造设计研究——以星哥炸品店为例Research on the Visual Transformation Design of Snack Brand—— Take Xingge Fried as an example中文摘要在经济快速发展与互联网发达的今天，品牌形象是能够快速引发消费者记忆和联想，促进消费的一个重要标志。《中国餐饮报告 2019》数据显示，在超 500 万家的餐饮行业里，小吃快餐以 44.3%的门店数量占比，在所有餐饮品类中持续稳居第一。小吃作为餐饮业的第一大品类，产业庞大，但面临的问题在于少有消费者能够熟知的小吃品牌，难以被年轻群体所知。本文以小吃餐饮品牌作为方向，基于炸品店的消费人群、经营方式和品牌特点等分析，以星哥炸品店为元素进行品牌形象再设计、升级重塑研究，进而“星哥炸品店”提升星哥炸品店的视觉形象，突出品牌特点，以扩大消费者的认知和品牌的经营。关键词： 小吃品牌 品牌形象 再设计 AbstractWith the rapid development of economy and the development of Internet, brand image is an important sign that can quickly arouse the memory and association of consumers and promote consumption.According to the data of China Catering Report 2019, in the catering industry of more than 5 million, snacks and fast food accounted for 44.3% of the number of stores, and continued to rank first in all catering categories. Snacks as the largest category of catering industry, the industry is huge, but the problem is that few consumers can be familiar with snack brands,hard to know by young people.Based on the analysis of the consumers, operation mode and brand characteristics of the fried food shop, this paper studies the brand image redesign, upgrading and reconstruction with Xingge fried food shop as the element, and then "Xingge fried food shop" improves the visual image of Xingge fried food shop, highlights the brand characteristics, so as to expand consumers' cognition and brand management.Key word: Snack brand Brand image Redesige目录1. 绪论................................
