营养健康型早餐店品牌设计研究—— 以元气早餐店品牌设计为例 Research on Brand Design of Nutrition and Healthy Breakfast Shop——Taking the brand design of Vitality Breakfast Shop as an example 中文摘要在如今快节奏的生活模式下，年轻人的早餐习惯发生了改变。在早餐的选择上，他们更趋向于便捷式的早餐，在缩短选择时间的同时等待时间也大大减少。但是，不同年龄段的年轻人在早餐里所需的营养成分不同，便携式早餐并没有在这一点上进行分类。本文以营养健康型早餐店的视觉形象设计为研究方向，通过国内早餐店视觉设计案例分析，从早餐店的品牌理念创新、产品包装视觉创新等方面，提出以便捷营养为理念的元气早餐店品牌设计方法。最后，根据论文研究的方向，以元气早餐店为例，进行品牌视觉形象创新设计实践，进一步探索论文理论成果的可行性。关键词： 餐饮品牌 早餐 视觉设计AbstractIn today's fast-paced lifestyle, breakfast habits for young people have changed. In the choice of breakfast, they are more inclined to a portable breakfast, while shortening the selection time, the waiting time is also greatly reduced. However, young people of different ages need different nutritional ingredients for breakfast, and portable breakfast is not classified at this point.This article takes the visual image design of a nutritious and healthy breakfast shop as the research direction, and analyzes the visual design case studies of domestic breakfast shops. From the brand concept innovation of the breakfast shop and the visual innovation of product packaging, this article proposes a healthy breakfast shop brand with the concept of convenient nutrition Design method.Finally, according to the research direction of the thesis, taking the Vigor breakfast shop as an example, the brand visual image innovation design practice is carried out to further explore the feasibility of the theoretical results of the thesis.Key words： Catering Brands Breakfast...
