H 电器 基于渠道理论的 营运资金 管理优化 摘要在多变的经济环境中,企业应该制定健康发展策略,发展需要利润来维持,而健康取决于营运资金管理,其高效的管理是企业得以长远发展的血液。尤其在经济不景气期间，公司更应该注意自己的健康情况,否则会出现资金链断裂，甚至面临破产倒闭,其根源是企业的营运资金管理滞后,致使企业大部分资金未被充分发挥作用，没有能力偿还债务等。本文以 H 电器为例,从基于渠道角度对 H 进行营运资金管理的分析,得出 H营运资金管理中存在的问题及原因,并提出相应的优化建议，以期为相似类型的制造企业提供有益的借鉴。本文通过釆用基于渠道的营运资金管理对于 H 电器进行分析之后发现,其营运资金管理水平与青岛海尔相比较低,经过深入业务流程进行分析发现 H 电器存在信息化建设不完备、销售渠道单一、供应商管理方法落后、生产布局不合理等问题,这一系列的问题导致 H 电器各个环节不能做到有效衔接、信息传导阻滞,最终导致其营运资金周转效率整体较低,尤其是导致其销售渠道的营运资金周转效率非常低。在此基础上本文提出了相应的改善措施，即优化供应商和库存管理、改进生产管理及提高在产品周转速度 、优化客户关系以及分销渠道管理等。关键词：渠道理论,营运资金管理，H 电器ABSTRACTIn the changeable economic situation, the enterprise must achieve healthy development, development rely on profits, while health depends on the working capital, because of working capital is the blood of the normal operation of enterprises. Especially in the economic downturn, the enterprise must pay attention to their own health problems, many companies are in the era of the economic downturn had to collapse due to capital chain rupture, its basic reason lies in the enterprise working capital management concept behind, lead to the waste a lot of money and is unable to repay debts.H appliances, for example, this paper from the perspective of channels based on an analysis of the working capital management of H, it is concluded that H problems and reasons existing in the management of working capital, and...
