下载后可任意编辑运营活动策划案模板12024 年 4 月 19 日______运营活动策划案淘宝商城产品技术部-商品运营部 罗成2025 年 3 月 17 日下载后可任意编辑目录一、活动 Slogen...............................................................................................................3二、活动主要目标用户...................................................................................................31.用户素描.......................................................................................................................32.投放总体 touch 用户....................................................................................................33.所需资源.......................................................................................................................3A.时间描述.......................................................................................................................3B.布点资源.......................................................................................................................3C.市场费用.......................................................................................................................3D.协助团队.......................................................................................................................4三、活动流程及规则.......................................................................................................41.活动流程 Step by Step 描述.........................................................................................4A.总流程图.......................................................................................................................4B.Step 详解.......................................................................................................................4C.活动规则分解...............................................................................................................4四、奖品及红包分类..........................................
