下载后可任意编辑市场营销调研报告剑网三12024 年 4 月 19 日下载后可任意编辑剑网三市场营销调研报告工程管理 1302 楼鑫 /05/2822024 年 4 月 19 日下载后可任意编辑目 录1. 前言·······································P.32. 调查背景···································P.33. 报告摘要···································P.44. 市场调查方案·······························P.44.1 调查目的································P.44.2 调查方法································P.44.3 调查内容································P.44.4 调查对象································P.44.5 工作内容································P.55. 《剑网三》玩家基本用户属性··················P.56. 《剑网三》玩家用户的消费行为················P.77. 数据统计及结论汇总··························P.88. 市场分析与营销方案··························P.832024 年 4 月 19 日下载后可任意编辑9.附件········································ P.99.1 调查问卷·································P.91.前言《剑网三》全称“剑侠情缘网络版 3”，是由金山开发运营的 3D武侠角色扮演网游。《剑网三》凭借大规模的地形植被渲染技术、优秀的场景光影特效、Normal Map 和 SpeedTree 等先进运算绘制手法，使用全 3D 来展现中国传统武侠世界，将诗词、歌舞、丝绸、古琴、饮酒文化、茶艺、音乐等多种具有中国传统文化特色的元素融入到游戏中。自 公测以来，《剑网三》凭借着顶级的画质，历经数年在国产武侠网游中处于领先的地位。42024 年 4 月 19 日下载后可任意编辑2.调查背景 在过去的几年时间里，伴随着移动互联网的高速进展，手游们开始高调在游戏界发声，一时间手游占据比端游页游更多的市场份额。可能在未来...
