下载后可任意编辑海南岛宣传策划学院: 生态旅游学院专业: 旅游管理 学号: 0853031姓名: 孟洁------------------------目录----------------------一、背景分析—市场 ······························3二、现下载后可任意编辑状 ········································31、区域状况概述 ·····························32、形象现状 ·································4三、地脉、 人脉分析 ······························41、地脉分析 ································42、人脉分析 ································5四、定位和口号 ·································61、定位 ·····································62、口号 ·····································8五、人-地关下载后可任意编辑系 ··································8六、人-人关系 ··································111、服务行为形象 ····························112、居民形象 ································13七、传播( 形象) ································131、对外 ···································132、对内 ···································13八、保障 ·······································141、环境污染 ·······························142、卫生环下载后可任意编辑境 ······························143、游客安全 ·······························14一、背景分析—市场 海南岛四季温热, 无明显季节差别, 11-4 月是海南气候最宜人、 又相对干燥的季节, ...
