玩具业现状分析与发展对策研究样本

下载后可任意编辑玩具业现状分析与进展对策讨论12024 年 4 月 19 日摘要：毛绒玩具产业是扬州的传统产业和主要出口产业。近年来，扬州毛绒玩具产业进展前景良好，开始形成“企业集群，产业集聚”的新格局，可是同时存在不可忽视的问题。本文先介绍了扬州毛绒玩具的进展近况，然后介绍了毛绒玩具出口的现状以及重点分析了当前扬州毛绒玩具出口存在的一些问题：技术含量低，质量问题堪忧、缺乏品牌意识等，最后，针对以上存在阻碍扬州毛绒玩具进展的因素提出解决对策，如加强技术创新讨论、树立品牌意识、积极应对国外技术性壁垒等。关键字：毛绒玩具，产业集聚，技术壁垒，技术创新Abstract: : Plush toy is Yangzhou's traditional industry, the main export industry. In recent years, Yangzhou plush toys industry 下载后可任意编辑has good prospects for development, began to form the new pattern of "enterprise clusters and industrial concentration ", but at the same time problems cannot be ignored. First ,this article introduces the development status of Yangzhou plush toys, and then introduces the present situation of the plush toy exports and analyzed some problems currently existing in Yangzhou plush toy exports: low technology content, the serious problem of quality, and the serious problem of quality etc. Last, for above exists hinder Yangzhou hair velvet toy development of factors proposed solution countermeasures, such as strengthening the research of technological innovation, setting brand consciousness, and dealing with foreign technical barriers ,etc.22024 年 4 月 19 日下载后可任意编辑Keywords: plush toys, industrial cluster, technological barriers, innovation1 引言毛绒玩具业是扬州经济进展的重点产业之一，作为一个劳动密集型产业，扬州由于乡镇女性劳动力充裕的优势，且该产业不受地点、技术、资金限制，近年来进展十分迅速。然而在这片大好形势之下却危机四伏，技术创新、质量达标、缺乏自主品牌等问题逐渐暴露。扬州玩具产业一直都实行的贴牌生产，生产附加值低，只能赚取薄弱的利润，随着...