目录摘要..................................................................................................................................................3关键词..............................................................................................................................................31.盐城枯枝牡丹简介.......................................................................................................................42.盐城牡丹文化节的发展概况与发展意义....................................................................................62.1 发展概况.............................................................................................................................62.2 发展意义.............................................................................................................................62.2.1.促进当地经济的迅速发展......................................................................................62.2.2.带动了文化产业的迅速发展..................................................................................72.2.3.良好的社会效益......................................................................................................73.盐城枯枝牡丹文化节营销优势分析............................................................................................73.1 自然景观天生丽质.............................................................................................................73.2 丰厚的历史文化背景.........................................................................................................83.3 有力的营销策略运行.........................................................................................................83.4 有利的基础设施保障.........................................................................................................84.盐城牡丹文化节营销不足探讨...................................................................................................94.1 有着极强的可替代性..............
