目 录一、 摘要...........................................................4二、当前市场营销状况................................................52.1 宏观环境情况.................................................52.1.1 旅游业政策环境.........................................52.1.2 智慧旅游政策环境.......................................82.1.3 电子商务政策环境.......................................92.1.4 区域环境...............................................92.1.5 宏观环境情况分析......................................102.2 顾客需求情况................................................102.2.1 旅游业顾客需求情况....................................102.2.2 农家乐旅游市场需求....................................112.2.3 电子商务顾客需求情况..................................112.3 竞争状况....................................................122.3.1 旅游电子商务主要分类..................................122.3.2 主要竞争对手分析......................................132.3.3 竞争情况分析..........................................162.4 产品状况....................................................16三、 单位概况......................................................193.1 企业简介....................................................193.2 股东出资情况................................................193.3 管理情况....................................................203.4 组织架构....................................................203.5 管理制度....................................................21四、SWOT 分析......................................................234.1 优势分析....................................................234.2 劣势分析....................................................254.3 机会分析....................................................254.4 威胁分析....................................................25五、营销策略.......................................................265.1 目标市场策略................................................265.1.1 市场...
