目 录一、概述...........................................41.1 历史及沿革...................................41.2 发展计划.....................................51.3 重大投资项目和发展方向.......................61.4 ERP 信息管理.................................61.5 企业报刊及杂志...............................7二、2000 年的产销数据..............................82.1 实际产量.....................................82.2 完成销量.....................................82.3 盈利情况.....................................92.4 出口情况.....................................92.5 费用支出情况.................................9三、2001 年计划...................................103.1 产量计划....................................103.2 销量计划....................................103.3 费用预算....................................10四、2001 年营销政策...............................114.1 营销策略....................................114.2 价格政策....................................114.3 货款结算....................................134.4 组织及营销队伍建设..........................144.5 产品分销....................................194.5.1 销售网络模式...........................204.5.2 价格表.................................214.5.3 样机政策...............................214.5.4 分销渠道鼓励策略.......................214.5.5 分销渠道管理...........................214.5.6 激励政策...............................214.5.7 终端销售...............................214.6 产品组合及策略..............................214.6.1 产品设计理念...........................214.6.2 产品定位...............................214.6.3 组合策略...............................214.7 销售保障及支持..............................214.8 促销组合策略................................214.8.1 广告促销...............................214.8.2 公共关系...............................214.8.3 促销及推广.............................21五、市场推广......................................215.1 市场推广计划..................
