夕阳红老年服务有限公司创业计划书团队名称：夕阳红团队作 者：史强 薄健 周建伟 王朋指导老师：朱傲蕾下载后可任意编辑目录绪论.............................................................................3一、调查的基本情况...............................................................3二、丹东市养老服务机构状况.......................................................3 2.1 基本情况....................................................................3 2.2 人员构成....................................................................4 2.3 资金来源....................................................................4三、福利服务机构的老年人状况.....................................................4 3.1 年龄结构....................................................................5 3.2 身体状况....................................................................5第一章 项目背景.................................................................6 1.1 项目建设的必要性........................................................6 1.2 当前丹东市人口结构调查......................................................6 1.3 构建和谐社会的需要..........................................................7第二章 市场分析.................................................................7 2.1 市场分析................................................................7 2.2 市场定位................................................................8第三章 营销策略.................................................................8 3.1 经营理念................................................................8 3.2 法律规范服务............................................................8 3.3 客户定位................................................................9 3.4 促销方式................................................................9第四章 资金筹措................................................................9 4.1 投资回报..............................................................
