商业计划书(大纲)商业计划书目录一执行摘要...............................................................................................................................31.1公司简介.......................................................................................................................31.2项目简介.......................................................................................................................31.3市场容量.......................................................................................................................31.4资金方案.......................................................................................................................31.5经济效益.......................................................................................................................3二市场分析...............................................................................................................................42.1行业分析.......................................................................................................................42.1.1行业现状..........................................................................................................42.1.2行业发展趋势..................................................................................................42.1.3行业分析结论..................................................................................................42.2市场分析.......................................................................................................................42.2.1目标市场定位..................................................................................................42.2.2目标市场容量分析..........................................................................................42.2.3市场竞争分析..................................................................................................42.2.4市场分析结论..................................................................................................4三产品介绍...............................................................................................................................53.1产品名称.......................................................................................................................53.2产品功能.......................................................................................................................53.3产品原理.......................................................................................................................53.4产品优势和特点...........................................................................................................53.5生产工艺.......................................................................................................................53.6生产主要设备...............................................................................................................5四商业模式...............................................................................................................................64.1运营模式.......................................................................................................................64.1.1产业链分析..................................................................................................