LOGOABC品牌培育管理手册ABC品牌培育管理手册第一版【红色字体】为《实施指南》要求,不必列入正文；【蓝色字体】为《评价指南》要求，不必列入正文；ABC公司年月日LOGOABC品牌培育管理手册Ⅰ.目录Ⅰ.目录...................................................................1Ⅱ.文件发行/修订履历........................................................5Ⅲ.颁布令...................................................................6Ⅳ.管理者代表任命书.........................................................70.前言.....................................................................80.1公司简介...........................................................................................................................80.2ABC品牌核心理念及释义...............................................................................................80.3手册的管理.......................................................................................................................81.范围.....................................................................92.引用和参考文件..........................................................103.术语和定义..............................................................113.1品牌................................................................................................................................113.2品牌培育........................................................................................................................113.3品牌培育管理体系........................................................................................................113.4品牌战略........................................................................................................................113.5品牌培育方针................................................................................................................113.6品牌培育目标................................................................................................................113.7品牌定位........................................................................................................................123.8营销系统........................................................................................................................123.9公司品牌........................................................................................................................123.10子品牌..........................................................................................................................123.11各业务部门...................................................................................................................124.品牌培育管理体系........................................................134.1总要求............................................................................................................................134.1.1总要求..................................................................................................................134.1.2文件要求.............................................................................................................134.2管理职责........................................................................................................................144.2.1管理承诺...............................................................................................
