酒品牌电子商务实战训练项目策划书

酒品牌电子商务实战训练项目策划书酒品牌电子商务实战训练项目策划书酒品牌电子商务实战训练项目策划书1/29 目录1. 摘要 ....................................................................... 3 1.1 产业背景 ..........................................................................3 1.2 网店基本情况......................................................................5 1.3 项目 ..............................................................................5 1.4 公司宗旨 ..........................................................................5 1.5 团队简介 ..........................................................................5 1.6 主要盈利 ..........................................................................6 2. 市场分析 ................................................................... 6 2.1 市场调查分析 ......................................................................6 2.2 市场分析 ..........................................................................6 2.2.1白酒行业底部已现 ..........................................................6 2.2.2白酒行业产能过剩依旧突出 ....................................................9 2.2.3 兼并重组将成白酒行业发展趋势..............................................10 2.2.4高性价成白酒行业发展王牌 ...................................................10 2.2.5酒业变革追逐“互联网+” ....................................................11 2.3 SWOT分析 ........................................................................12 3. 盈利模式 .................................................................. 12 3.1 线上盈利 .........................................................................12 3.2 线下盈利 .........................................................................13 4. 人员配备 .................................................................. 13 5. 网站介绍 .................................................................. 14 5.1 网店背景 .............